Web content
Words drive the web
Web readers depend on words – but process them very differently to other communication channels.
If you understand how people read and interact on the web, it’s much easier to meet your objectives.
Techniques
What works well on the web – and how does this differ from other forms of writing?
We can guide you, sharing with you extensive research on web content standards. For over a decade we've been studying web reading behaviour, user experience and content strategy.
Using linguistic analysis, we provide extra insights on how web readers will process your content.
From just a glance at the layout, pictures and wording on any web page, we can judge:
- where your visitors are likely to look first – often contrary to your expectations
- if the wording will engage and motivate them
- how easy it is for them to take in your content
Choosing between text and multimedia
How can use of text, pictures, audio, video and animation best complement one another on the web? And how is it best to present web visitors with these extra choices?
We can support you through all the editorial stages, from content planning to testing.
Further support
Turn to us too for help with:
- web content reviews
- audience research and persona development
- writing style and tone of voice
- repurposing material for the web
- use of pdfs and other downloadable documents
- blogging
If you need an extra hand, we have a team of copywriters and editors available to you. And check out our very popular training courses on web writing.
