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Web writing and editing
A typical course
Writing and editing for the web are not the same as writing for print. Onscreen you need to apply different skills and techniques to attract and retain your readers, get your message across effectively and achieve your business objectives.
This one-day workshop highlights some of the new processes writers and editors need to know in order to communicate well on the internet and intranet.
Through a combination of practical exercises, presentation and discussion, you will learn how to significantly improve the readability of onscreen text.
You will appreciate why several wider aspects - such as design, navigation and usability - are an integral part of the writing process.
You will be able to
- Identify what makes online writing different from print
- Analyse and compare online material for structure, style and effect
- Develop tactics for online writing and editing
- Edit different types of material and plan original copy for online use
- Write accurate headlines and summary details to avoid wasting people's time
You will also learn to
- Judge the right amount of text and graphics to present on a screen
- Use navigation and hyperlinks to connect sections
- Stimulate reader feedback and interaction
- Discuss typographical issues with designers
- Recognise the key criteria necessary to maintain high corporate communication standards
- Make your own checklist of professional guidelines
We can tailor in-house courses to meet your specific requirements. Please contact us to talk over. |
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