Web writing and editing
A typical course
Writing and editing for the web are not the same as writing for print. Onscreen you need to apply different skills and techniques.
This one-day workshop highlights some of the new processes writers and editors need to know to communicate well on the internet and intranet.
It will help you attract and retain your readers, get your message across effectively and achieve your business objectives.
Through a combination of practical exercises, presentation and discussion, you will learn how to significantly improve the readability of onscreen text.
You will appreciate why several wider aspects - such as design, navigation and usability - are an integral part of the writing process.
By the end of the day, you will be able to
- identify what makes online writing different from print
- analyse and compare online material for structure, style and effect
- apply tactics for online writing and editing
- edit different types of material and plan original copy for online use
- write accurate headings and summary details to avoid wasting people's time
You will also learn how to
- judge the right amount of text and graphics to present on a screen
- use navigation and hyperlinks to connect sections
- stimulate reader feedback and interaction
- discuss typographical issues with designers
- recognise the key criteria necessary to maintain high corporate communication standards
- make your own checklist of professional guidelines
We can tailor in-house courses to meet your specific requirements. Please contact us so we can talk over how to help you best.. |
