Tone of voice
Stand out from the crowd
Good branding is about showing personality, not just visually but also through words.
Now that writing has become less formal, organisations can stand out from the crowd by developing their own verbal branding – or tone of voice.
Finding your voice
As part of your content strategy, DRCC can help you define your brand tone of voice and bring it to life in all your written communications.
Our structured approach starts with a thorough understanding of your brand values, audiences and key messages. We then show how your tone of voice can work in practice, in a consistent but flexible way.
We can also prepare a tone of voice guide for you. Full of linguistic examples, it helps everyone understand and use the tone of voice, whatever type of content they're preparing.
Benefits
A well-defined and well-executed tone of voice will:
- uphold your brand values internally and externally
- build trust and recognition
- engage and motivate employees
- help you quality check all types of content
- distinguish you from your competitors
Contact us to talk over how we can help you.
