Strategy
Hit the right target
As the web evolves, it provides a platform for new communication channels, such as social media and multimedia.
Your content strategy should include all the channels available to you, both new and traditional.
Print or web? Many organisations have abandoned print for the wrong reasons – and then regretted their decision. Strengths, weaknesses and reader preferences need to be carefully worked out.
Social media
Although use of social media has exploded recently, best practice is emerging very slowly. While pioneers are trying to measure business value, many organisations are watching and waiting.
At DRCC we’re busy following all developments. We can guide you through the maze, showing you:
- the potential advantages
- what other brands and organisations have been doing – and
how successfully - what different channels, such as Twitter and Facebook, have to offer
- ways of defining a social media strategy, with measurable
goals - how to influence employee involvement and retain your brand tone of voice
Web multimedia
Gone are the days when web communication depended on words alone.
Combining text, pictures, sound, video and animation is another important part of content strategy.
DRCC can show you when and how to make best complementary use of these web communication channels – as cost effectively as possible.
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