Finding your voice
Diana Railton shows how 'relationship writing' can give a website a natural personal style and improve an organisation's image. Other written communication channels can benefit from the same approach.
This article was originally published in 'Communicators' in October 2005.
- Changing a writing style
- Keeping up with the times
- What is relationship writing?
- Making brand values work
- Conversations in writing
- How informal do we go?
- Examples of contrasting styles
- Sharing a verbal identity
- Books referred to
Published : 01/10/2005
