Coping with annual reports on the web
Distributing annual reports online saves printing and postage costs, but is an enormous burden to readers.
Many investors are put off by the cumbersome amount of information in the printed version and its typical turgid style. Only the most motivated will tackle one onscreen.
Drawing on extensive research, Diana Railton shows how advances in web communication are likely to change the traditional annual report.
This article was originally published in 'Communicators' in June 2003.
- A turn off
- The chocolate analogy
- Tough objectives
- What are the rules?
- New medium, same old wording
- The chairmans message
- Complexity blurs honesty
- Web partners
- Trendsetters
- Professional responses
- Sources referred to
Published : 01/06/2003
