How we view words on the web
Web influence on print
As we get used to web communication, we find we automatically approach print publications in a different way.
Writing in The Guardian, Steve Outing pointed out that many newspapers and magazines, especially in America, are noticeably different from a decade ago because of the internet.
'They offer more alternatives for readers; shorter stories; more graphics; more sidebars; more navigation devices to direct readers to inside-the-page content; more stuff to appease readers' short attention spans,' he says.
To write well for the web, even the most experienced of writers needs to learn new strategies.
The web demands a fresh approach to analysing readers' needs, defining objectives, structuring and styling text, and working with designers. It involves higher standards of written communication and rigorous editing of words.
Print communication will never seem the same again.
Next: References
Published : 01/05/2001
