Editorial reviews
Are you due a review?
It’s worth giving your web content and printed publications a formal editorial review at least once a year.
In just a year websites and intranets may gain thousands of new pages. Many old pages will need deleting, updating or re-indexing.
An editorial review can highlight:
- any content issues
- improvements to help your users
- ways to maintain your site more easily
Editorial standards
Do all your written communications meet the standards you’ve set for them? Do they demonstrate your brand tone of voice – if you’ve defined one? Should you revise your editorial style guides or arrange extra training?
Your editorial review can answer all these questions, while identifying:
- if your written communication channels are really meeting
your objectives - what exactly your audiences think of them
- what return on investment they provide
Where do you start?
DRCC can advise you on how to approach your review. If you’re short of time and resources, we can work flexibly alongside you and provide access to a specialist team.
Options to consider include:
- An expert review
As outside consultants, we are objective and can draw comparisons with other organisations. We use well-tested measurement tools for different communication channels. These include best practice guidelines, editorial checklists and linguistic analysis.
- Audience feedback
Always the most revealing as long as it’s carefully managed. Our experienced communication researchers can design and carry out an audit for you. Methods include questionnaires, interviews, workshops – and maybe eyetracking or usability testing.
