How we define corporate communications
Although many organisations now have a corporate communications department, people use the term in different ways.
DRCC defines corporate communications as:
- The channels and methods of communication used by
representatives of any organisation to communicate with
internal and external audiences
Channels include new and traditional media – ranging from email, websites, intranets and social media to printed publications, in-house television, team briefings and presentations. Even informal channels such as the grapevine are part of the flow.
We believe that most corporate communications should be:
- planned
- structured
- and then measured
to ensure they achieve the necessary objectives.
Overlap
Several disciplines overlap and merge with corporate communications. Examples are public relations, media relations, branding, investor relations, corporate social responsibility and – more recently – internal communications.Other specialist areas include crisis communication, communication strategy, employee engagement and web communication.
DRCC’s services fit in with any corporate communication discipline.
