Our definition of corporate communications
Although many organisations now have a corporate communications department, people use the term in different ways.
DRCC defines corporate communications in ten simple words:
How organisations manage communications with their external and internal audiences.
We believe that most corporate communications should be:
- planned
- structured
- and then measured
to ensure they achieve the necessary objectives.
Corporate communications may involve a variety of channels and platforms – from websites, intranets, social media, mobile and email to printed publications, in-house television, team briefings and presentations. Even informal channels such as the grapevine are part of the flow.
Overlap
Several disciplines and activities merge with corporate communications. Examples are marketing communications, public relations, media relations, brand management, investor relations, government relations, corporate social responsibility and internal communications.
Other specialist areas include crisis communications, communications strategy, employee engagement, web and digital communications.
DRCC’s services support all these functions.
