Content audits
Are you due a content review?
Before you can work out a content strategy, you need to assess and analyse the web content you already have.
And as part of your content strategy, you should regularly review all your communication channels. Are they meeting your objectives in a complementary way, and providing best return on investment?
In just a year websites and intranets may gain thousands of new pages, and not always to your advantage. Many old pages will need updating, revising, re-indexing – or simply deleting.
A content audit of your website, for example, will show:
- what content you already have, where it is and who it's for
- who's producing it and who owns it
- how well it's performing
- what needs to be revised, deleted, archived or added
- how you can manage and maintain your site more easily
Quality standards
Does your content meet the quality standards you’ve set for it? Is it well written, conveying the right messages? Does it demonstrate your brand tone of voice – if you've defined one? Should you revise your web guidelines or arrange extra training?
A content audit can answer all these questions, while also identifying what your audiences think.
Where do you start?
DRCC can advise you on how to approach your content audit. If you’re short of time and resources, we can work flexibly alongside you and provide access to a specialist team.
Options to consider include:
- An expert review
As outside consultants, we are objective and can draw comparisons with other organisations. We use well-tested measurement tools for different communication channels. These include best practice guidelines, editorial checklists and linguistic analysis.
- Audience feedback
Always the most revealing as long as it’s carefully managed. Our experienced communication researchers can design and carry out an audit for you. Methods include questionnaires, interviews, workshops – and maybe eyetracking or usability testing.
Contact us to talk over how we can help.
