Communication channels
Which channels and when?
Your content strategy should cover all your major communication channels, both new and traditional.
Ideally it should be based on a communication channels matrix. This is a diagram of the main channels available to you.
The channels you select will depend both on your goals and your audiences' preferences. You will need to consider 'content shifting' to different platforms, such as mobile and tablets.
This may be part of a broader content marketing plan.
Social media
At DRCC we're busy following all developments. We can guide you through the maze, showing you:
- how to choose between and make the most of channels such as blogs, Twitter, Facebook and Google+
- what other brands and organisations have been doing – and how successfully
- how to work out or build on your own social media strategy
- how to manage employee involvement and user-generated content, while retaining your brand tone of voice
Web multimedia
Gone are the days when web communication depended on words alone. Combining text, images, sound and video is another important content tactic.
We can help you make complementary use of multimedia on the web, as cost effectively as possible.
Contact us to talk over what you're looking for.
See our blog post: How does content strategy differ from corporate communications strategy?
