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Articles
Finding your voice
Diana Railton shows how 'relationship writing' can give a
website a natural personal style and improve its corporate
image. Other written communication media can benefit from
the same approach.
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Coping
with annual reports on the web
Distributing annual reports online saves printing and postage
costs, but is an enormous burden to readers.
Many investors are put off by the cumbersome amount of information
in the printed version and its typical turgid style. Only
the most motivated will tackle one onscreen.
Drawing on extensive research, Diana Railton shows how advances
in web communication are likely to change the traditional
annual report.
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How we view words on the web
Diana Railton points out that many of the new words describing
e-communication stem from print. But writing for the web demands
a very different approach from print.
On the web words
have more impact than pictures and graphics, and text needs
to be crafted with extra special care. Print communication
in turn is evolving from web influence.
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